practicalandrogyny:

[Shop window displaying childrens clothes on mannequins. A sign reads:
‘NOT FOR GIRLS.
NOT FOR BOYS.
We make clothes for children.
POLARN O. PYRET’]
monstermonnie:

gaywrites:

This is not quite new, but UK clothing store Polarn O. Pyret still has the right idea in selling clothes for kids without distinguishing boys’ clothes from girls’ clothes. More on their strategy here. 

Perfection.

practicalandrogyny:

[Shop window displaying childrens clothes on mannequins. A sign reads:

‘NOT FOR GIRLS.

NOT FOR BOYS.

We make clothes for children.

POLARN O. PYRET’]

monstermonnie:

gaywrites:

This is not quite new, but UK clothing store Polarn O. Pyret still has the right idea in selling clothes for kids without distinguishing boys’ clothes from girls’ clothes. More on their strategy here

Perfection.

Tags: I approve